Responsible Design
Industrial Design
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Saturday, July 13, 2013
Industrial Design: The value of design
Industrial Design: The value of design: Posted by Pablo This post will compile some statistics to justify placing a high emphasis on industrial design, and particularly user ce...
The value of design
Posted by Pablo
This post will compile some statistics to justify placing a high emphasis on industrial design, and particularly user centred design.
This can help a product that I am developing succeed in a market where design and usability are practically not considered.
To be honest, at this stage I´ve sifted through enough literature to satisfy my Lean Startup
inclination for validating the hypothesis and not wasting more effort.
References:
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This post will compile some statistics to justify placing a high emphasis on industrial design, and particularly user centred design.
This can help a product that I am developing succeed in a market where design and usability are practically not considered.
- In Britain, Industrial design ROI is estimated at an output of 2.25 for every pound spent (1)
- In China, it is estimated at 13 yuan for every yuan spent. (2)
- In a survey by the British Industrial Design Council, around 40% of businesses reported design contributing in some extent to greater success in a broad range of company performance indicators, while around 5% stated in contributed to a great extent. (3)
- Companies that are more design alert experience greater revenue growth (average of £602000 for British companies) (4)
- In Denmark companies that invested in design experienced a 22% greater total increase in gross revenue than companies that did not invest in design over a five year period. (5)
- Companies that use design for more that just styling achieve the best performance. (5)
- For Finnish metal and manufacturing sector companies, there is a positive correlation between companies’ design investment and sales growth. (6)
- The best results are obtained by companies that use design services both internally and externally. (7)
- Another study shows that american companies who effectively invest in industrial design outperform their competitors by 75% on net sales and have increased profits. (8)
- In the UK there is a stock index of design led businesses that have outperformed the stock market average by 200% in the last ten years. (11) The same effect has been proven in US and Finish manufacturing industries.
- Up to 90-95% of product costs are determined during the design phase. (9)
- Using more design reduces the products time to market. (10)
- Many companies report requests from customers for more eco-friendly products, (12) and 80% of the environmental impact is determined in the design stage.
- The risk of investing in design is extremely low. A study found that almost 90% of UK SME design project investments repaid themselves and made a profit. (13)
- The gains from Design increase when Design pays a more important role in the company. (14) Design led companies consistently outperform those where design plays a lesser role.
To be honest, at this stage I´ve sifted through enough literature to satisfy my Lean Startup
inclination for validating the hypothesis and not wasting more effort.
References:
- UK Design Council (2004), “The impact of design on stock market performance – An analysis of UK quoted companies 1994-2003.
- http://www.designsojourn.com/designs-return-on-investment/, http://english.cctv.com/program/bizchina/20100310/102208.shtml
- http://www.gov.bc.ca/premier/attachments/BC_PTC_%20ID_Report_2008.pdf UK Design Council (2007), “The Value of Design – Fact finder report” http://195.157.47.227:8080/design-council/pdf/TheValueOfDesignFactfinder.pdf, p. 11-17.
- UK Design Council (2007), “Design in Britain 2005-06”, p. 11-17
- National Agency for Enterprise and Housing, Denmark (September 2003), “The Economic Effects of Design”, www.ebst.dk/file/1924/the_economic_effects_of_designn.pdf, p. 3-4.
- Nyberg, M. and Lindström, M. (2005), “Muotoilun Taloudelliset Vaikutukset”, ETLA, Discussion papers No. 982, p. 15-18.
- Ramlau, U. and Melander, C. (2004), “In Denmark, design tops the agenda”, Design Management Review, fall 2004
- Hertenstein, J., Platt, B. and Veryzer, R. (2005), “The Impact of Industrial Design Effectiveness on Corporate Financial Performance”, Product Innovation Management, 22:3–21, p. 5-7, 17
- Salimaki, M. (2004), “International Design Business Management IDBM course”, 26D200, Helsinki School of Economics.
- Hertenstein, J., Platt, B. and Veryzer, R. (2005), “The Impact of Industrial Design Effectiveness on Corporate Financial Performance”, Product Innovation Management, 22:3–21, p. 18-19
- UK Design Council (2004), “The impact of design on stock market performance – An analysis of UK quoted companies 1994-2003
- Bhan, N. (August 2007), “Ecodesign, Ecolabels and the Environment: How Europe is redesigning our footprint on earth, Core 77
- Tether, B. (2005), “Think Piece on the Role of Design in Business Performance”, ESRC Centre for Research on Innovation and Competition (CRIC), University of Manchester, http://www.berr.gov.uk/files/file14796.pdf, p. 16-17.
- Borja de Mozota, B. (2006), ”The Four Powers of Design: A Value Model in Design Management”, Design Management Review, Spring 2006, p. 44-53.
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Innovation, Design, Sustainability and Entrepreneurship
Thursday, November 29, 2012
Product Design, Strategy and Manufacturing
Hamilton By Design are a diverse team functioning as a
marketing, product strategy, research, industrial design, graphic design,
engineering, manufacturing and product management company with manufacturing
resources on the Central Coast and in China and Korea.
Our unique blend of consulting and in-house product
development capabilities is what differentiates Hamilton By Design from others
in the industry. We pride ourselves in our unique business model and we truly
believe that it allows us to deliver top quality products.
Our unique end-to-end capability delivers a total product
solution. Hamilton By Design's experienced team can lead a project from the
earliest phases of market research to the final stage of delivering finished,
packaged products directly to a client's door. By combining a comprehensive set
of management resources under one roof we avoid the costly, inefficient
handoffs across the various stages of the development process, yielding
numerous benefits for our clients.
Design & Engineering Services:
Superb design isn't always measured by aesthetics. Our
industrial designers and mechanical engineers work continuously to maximize
customer profit margins by understanding how breakthrough design can impact
manufacturing feasibility, costs and timing.
Strategic Services:
We measure ourselves exclusively by the in-market success of
the products we develop. The goal is to always achieve key launch objectives
for our clients. We accomplish this by employing proven market research
methodologies and a proprietary strategic innovation process. The result is strong,
creative, market-driven product ideas that address the real needs of both
consumers and retailers.
Manufacturing & Logistic Services:
Our experience sourcing and managing offshore sources for
tooling, manufacturing and logistics has enabled our clients to significantly
reduce time to market and achieve globally competitive manufacturing costs. We
bridge cultural and regulatory differences, factoring in location logistics,
duty and quota restrictions, product quality, service and price points to
ensure we have the right fit for our clients.
At Hamilton By Design, we pride ourselves as being a
results-driven company that delivers successful, total product solutions made
possible by the breadth of services we offer.
For more information with regard to Industrial Design contact Hamilton By Design today
Sunday, September 30, 2012
Design Research
At Hamilton By Design
begin with design research, turnkey innovation, & brainstorming the
brief with the end in mind. We create truly fresh ideas from your design brief. We then
begin concept design, & CAD development.
Within our CAD model we begin validation, we can test physical
properties like strength, toughness and flexibility. Then we rapid
prototype the model, very useful in the design validation process.
Manufacturing
Hamilton By Design, we have in-house production facilities from plastic and metal extrusion, plastic
injection molding & metal casting. Our manufacturing team offer a very
attractive price points across a range of manufacturing processes. In many cases the manufacturing process is dictated by the initial concept development, far to often industrial design consultancies design products with out development.
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